Hotel Booking Redesign
Redesigning the hotel booking experience to increase conversion rates and improve user satisfaction, resulting in a 30% increase in monthly revenue.
My Role
Senior UX Designer responsible for the complete redesign of the hotel booking flow and user experience optimization
Team
4 developers, 1 PM, 1 Data Analyst, UX Research support
Timeline
4 months
Tools
Figma, Hotjar, Google Analytics, Optimizely, Maze
Design Process
A data-driven approach to redesigning the hotel booking experience for better conversion and user satisfaction.
Research & Analysis
Analyzed user behavior data, conducted usability testing, and identified key pain points in the existing booking flow
Ideation & Wireframing
Created multiple design concepts focusing on simplified booking flows and improved information architecture
Prototyping & Testing
Built interactive prototypes and conducted user testing to validate design decisions and gather feedback
Implementation & Optimization
Launched the redesigned experience with A/B testing and continuous optimization based on performance metrics
The Challenge
What We Started With
- Low conversion rates on hotel bookings
- Complex and confusing booking flow
- Poor mobile experience
- Lack of trust indicators and social proof
- Inconsistent design patterns across the platform
Original booking interface with complex navigation and poor visual hierarchy
User Research & Insights
Research Methods
User Interviews
Conducted 20+ interviews with existing customers to understand booking behavior and pain points
Analytics Analysis
Deep dive into user behavior data, heat maps, and conversion funnels to identify drop-off points
Competitive Analysis
Analyzed leading hotel booking platforms to identify best practices and opportunities for differentiation
Key Findings
Search & Filter Issues
Users struggled with complex search filters and couldn't easily find relevant hotels
Pricing Transparency
Lack of clear pricing information led to cart abandonment and user frustration
Trust & Social Proof
Users needed more reviews, ratings, and trust indicators to feel confident booking
Solutions & Features
Improved Search Bar
Enhanced search functionality with better autocomplete, location suggestions, and improved visual design for easier hotel discovery.
Before
After
Accessible Map
Interactive map view with better accessibility features, clearer location context, and improved navigation for users with different abilities.
Before
After
Enhanced Price Filtering
Clearer price ranges and filtering options with better visual indicators to help users find hotels within their budget more easily.
Before
After
Local Currency Conversion
Automatic currency conversion for international users with clear currency selection and real-time conversion rates for better price transparency.
Before
After
Simplified Rate View
Streamlined rate display with clearer pricing information, better availability indicators, and simplified booking options for faster decision-making.
Before
After
Results & Impact
Key Metrics After Redesign
Value Delivered
Increased Revenue
30% increase in monthly hotel booking revenue through improved conversion rates
Better User Experience
Significantly improved user satisfaction scores and reduced support tickets
Mobile Success
Mobile conversion rates improved by 78%, making mobile a key revenue driver
